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SANTA CRUZ HAS AN E-BIKE?! Vital Gear Show 25

It's official. Santa Cruz Bicycles has made an e-bike. The Heckler name has been resurrected and applied to the 27.5-inch-wheeled, 150mm-travel eMTB from the Northern California brand. Weights on the new Heckler ebike vary from the low 46- to high 47-pound range. Four models are available with prices starting at $7,399 for the Heckler CCR and reaching $12,599 for the Heckler CC XX1 AXS RSV model. Using a Shimano motor and 500wh integrated battery, the Heckler breaks the e-bike barrier for Santa Cruz.

  • 0:58 - Santa Cruz Heckler - See the Official Press Release
  • 2:21 - The 2020 Pivot Switchblade was released last week and Vital's Brandon Turman beat it on the rocky trails of Phoenix, AZ.
  • 3:11 - Specialized makes the lightest eMTB with the evolution of the Turbo Levo SL. At just 38 pounds for the highest-end model, it will set you back some $16,000. Don't worry though, there are other models that are still lightweight at half the price.
  • 4:28 - Motion Instruments introduces their data acquisition kit to analyze mountain bike suspension. The full kit is nearly $1,000, but is a sign that super high-tech suspension tuning is coming to the masses.
  • 5:17 - Crossworx Bicycles out of Germany introduced their Dash enduro bike with 27.5-inch wheels and 160mm of travel.
  • 5:55 - Prime Bicycles is a new mountain bike brand teasing their new DH steed.
  • 6:21 - Undomestic Bikes is a gearbox bike brand out of the Netherlands, showing off a CAD drawing of their soon-to-be-released "M" bike using Pinion gearbox drivetrains.
  • 6:55 - Spy shots of Aggy's Evil freeride bike
  • 7:06 - Johan Hjord tests the POC Tectal Race Spin NFC Helmet
Credit: Teamwork

sspomer sspomer 2/11/2020 12:01 AM

25 comments newest first

I would find it more refreshing if a company released an E-bike without an accompanying video that talks about how "noble" their E-bike is. It seems like every company has to have this feel-good stance on them like they will be the savior of mountain biking. The videos and press releases all seem slightly apologetic and contrite.

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man, that angle makes the seat angle look even worse than it is!

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I personally don't give AF about anyone producing an eBike. I actually find it highly amusing that so many Santa Kooks bro's will get worked up over it. That "their" pure soul core or whatever company went to the darkside or whatever. The thing is, while I know SC continues to make great bikes, they ceased being leaders in producing bikes that were unique, progressive and that had amazing value more than a half a dozen years ago. They play it safe with the designs and geometry as that is where the money is. Nothing wrong with that, but their bikes stopped speaking to me after '12.

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SC adds their name to the boycott list of shame! Next to Marin, Santa Cruz has had the worst uphill struggle with trail-access in all of California. Throwing more fuel on the flame by building more eMopeds to shred the tenuous peace NorCal riders have worked so hard to build on local trails is unconscionable.

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I'm not dead against e-bikes, but SC trying to justify this by saying it was to explore further in Downieville is just bollocks. Justy say we want to make more money!

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totally agree - they're pussyfooting around this like they have all this regret. what a bunch of bs.

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Isn't the bandwagon full at this point?! wink

Seriously, if I was a millionaire I'd own one (likely the big S's one). Sounds fun. Surprised they seem to have sort of phoned it in, however. Nothing too amazeballs about this bike.

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I can't stand the looks of 2.8" tires spec'd on eMTBs myself. Oh, in five years, half of Vita;'s net traffic (outside of the ever-relevant WC coverage) will be split with its sister site. ----------> link to the photo https://flic.kr/p/2gqJUrd Hahahaha

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I had wondered how the purest would react to a company like Santa Cruz I knew it was just a matter of time not if they would build but when. But for now let’s see how the die-hard fans of Santa Cruz bikes feel about eBikes.

The best launch will be Yeti’s eBike it’s just a matter of time now.

Who will be the hold out THE 1 that doesn’t go E? EVIL? It looks like everybody wants a part of the eBike market but it is my belief there will be 1 that doesn’t go to the dark side!

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Evil and Transition ebikes both rumored to be on the way... it's inevitable - both are too big not to.

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