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Ride Concepts Announces Factory Athlete Team Including Atherton Racing 7

Ride Concepts gets their products underneath some prominent professional riders.

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Truckee, CA- Mountain bike footwear company Ride Concepts announces the formation of its 2019 Factory Athlete team, comprised of downhill and freeride icons Kyle Strait, Sam Pilgrim, Greg Watts and the Atherton Racing team.

Managing the team is two-time Crankworx Slopestyle champ Paul Basagoitia. “We are thrilled to announce such a solid Factory team in our first year,” said Basagoitia. “Each athlete has genuinely chosen Ride Concepts for footwear on and off the bike. We are making a home for athletes who lay it all on the line.”

Strait, a two-time Red Bull Rampage champion, stated “I’ve had other opportunities for footwear in the past but none have excited me as much as Ride Concepts.” Strait will compete in numerous disciplines at Crankworx Rotorua.

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Pilgrim will focus on content for his popular YouTube channel as well as putting his feet into several urban DH races. “I received a message from the legend Paul B asking if I wanted to try a new brand and soon I received my new favorite riding shoe, the Wildcat,” stated Pilgrim. They have the support and grip I needed with extra design features like D30 impact protection.”

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 “When I met the Ride Concepts crew, I knew this was a rad company,” said Watts. “When passion for the sport comes before a profit, it makes for a great product. They delivered right off the get-go!" Watts will compete at all Crankworx stops and film for his web series, Watt’s Happening.

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Finally, Atherton Racing- Dan, Gee, and Rachel Atherton as well as Millie Johnset and Charlie Hatton- will complete their kits with Ride Concepts footwear. Rachel has been instrumental in the development of the women’s Traverse clipless model. “I am so fussy about shoes, being one of only two contact points to the bike,” she said. “I’ve always struggled with fit, but the Traverse fits incredibly well, requiring no “quirky tricks” to start shredding.” The team will compete across the UCI DH World Cup Series and select Crankworx and Red Bull events.

Look for Factory Athlete signature models and colors dropping throughout the season.

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Ride Concepts is a rider-owned mountain biking footwear company based in Truckee, CA. The Session series of flat pedal shoes is available now in dealers and online while Flow and Launch series shoes arrive this spring. For more information, visit www.rideconcepts.com and @ridecncpts.

RideConcepts RideConcepts 3/13/2019 10:59 AM

7 comments newest first

Clipless models? Because the only thing on their website are flats. Would consider them if there are clipless versions available.

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Hi @iwil815, we have two clipless models in the works, the Traverse for women, and Transition for men. Both of these shoes will be dropping this summer. Check out the links below for more information.
Traverse
Transition

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Sweet thanks! Didn't think to check the other models under Flow as the powerline was still flats.

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I have a pair of their Hellion shoes and am very impressed with them on comfort and style. I'm very glad to support a "local to me" company and can't wait to put them thru their paces at Northstar this season.

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