SRAM Thinks Outside the Tacklebox 4



With some of the best products in
cycling under our belt, we started thinking about what other outdoor
activities brought us the same passion as when we were children, and
unanimously here at SRAM, it was love and memories of fishing.
Nothing makes us more pleased today then to announce the newly formed
SRAM Fishing Development Department.

Based in the heart of North American
fishing country, our new facility will work on ways to improve the
enjoyment during actual fishing and to get closer to nature. Having
a clean slate, we looked at all the current (or as we like to say
โ€œold fashionedโ€) technology and decided that to improve on the
experience weโ€™d have to forgo what has become traditional methods.



We knew that this meant leaving the old
rod and reel in the garage to find new techniques that brought us
back to the true roots of fishing. We experimented with explosives:
fun and effective but extremely loud; by the end of the day we
noticed a severe communication problem among the test team. With
that experience behind us we tried a more ancient technique which
involved jumping off the boat and tackling the fish. Preliminary
results of this technique were less than satisfactory and caused the
test team to feel extremely chilled. We felt this approach would
traumatize children and decided to forgo future testing.





So after numerous failed attempts at
finding a new way to make catching fish more fun we checked out the
Interwebโ„ข and stumbled across a technique that could land an 80lb
Catfish using only a bare arm. After concentrated YouTubeโ„ข video
study, we noticed the intense fun these โ€œNoodlingโ€ fisherpeople
were having, and it reminded us of childhood and the true spirit of
catching a fish.



With this new found love of the sport
we decided to go full-steam-ahead with the purchase of a new boat and
race truck (Pictured). The plan for year one is to assemble the
strongest team of Noodling athletes in the industry to fulfill our
love of competition and to show SRAMโ€™s road and mountain bike
racing programs that we can dominate a sport also. Right now we donโ€™t
have a clue of what weโ€™ll make to improve on current equipment, but
after a year of competition under our belts we should start making
some amazing products (of course Zippโ€™s roots in triathlon
technology will give us an obvious advantage). We also just heard
through the Noodling forums that there will be an announcement by the
newly formed Subaru-Gary Fishin Teamโ„ข. We say: bring it ON!



Keeps an eye out for SRAM Noodling
Equipment arriving soon to your local Bass Pro Shop.



And remember to Noodle safe, and always
eat what you catch.



Noodle for Life!!!!






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