Posts
21
Joined
12/28/2019
Location
Amsterdam
NL
Edited Date/Time
12/19/2020 1:27am
Hi all, maybe nice to share with you the coming of a new high-end mountain bike brand: Undomestic.
With my team of riders (who are also engineers and designers) we have been working for the past two years to develop a line of enduro / all-mountain machines. Innovation takes place in our HQ in the Netherlands, testing is done at our test center in Croatia and in the mountains of Slovenia.
So what is the new M like? We can share that the bikes will obviously have great refined design, modern geometry and a patented suspension platform. The platform is based on Horst, with improved kinematics for a gearbox. The machines will come with a Pinion C-line drive train, combined with grip-shifting, trigger shifting and later with our patented electronic shifting. This offers great traction at all times, fast shifting, 115% anti squat in all gears at sag and centered weight distribution.
The bikes are made with 8% recycled automotive carbon. And equipped with the best suspension components from Fox, hubs and wheels from Industry Nine,
The machine will come as M7 with 150mm rear suspension and 27.5″ wheels, as M9 with 140mm rear suspension and 29″ wheels and finally as the M97 with 150mm rear suspension in a mixed wheel setup. We expect to launch in spring 2020.
stay tuned about our launch
With my team of riders (who are also engineers and designers) we have been working for the past two years to develop a line of enduro / all-mountain machines. Innovation takes place in our HQ in the Netherlands, testing is done at our test center in Croatia and in the mountains of Slovenia.
So what is the new M like? We can share that the bikes will obviously have great refined design, modern geometry and a patented suspension platform. The platform is based on Horst, with improved kinematics for a gearbox. The machines will come with a Pinion C-line drive train, combined with grip-shifting, trigger shifting and later with our patented electronic shifting. This offers great traction at all times, fast shifting, 115% anti squat in all gears at sag and centered weight distribution.
The bikes are made with 8% recycled automotive carbon. And equipped with the best suspension components from Fox, hubs and wheels from Industry Nine,
The machine will come as M7 with 150mm rear suspension and 27.5″ wheels, as M9 with 140mm rear suspension and 29″ wheels and finally as the M97 with 150mm rear suspension in a mixed wheel setup. We expect to launch in spring 2020.
stay tuned about our launch
With my team we have been for over a dozen of years in advanced design and development of sport products. Now we combined all our experience with our passion for riding. I have been riding since 1992, mostly in Germany, Luxembourg, Slovenia and Croatia. So, it kind of was time to create products of our own.
Apart from our passion for riding and innovation, we also had for a long time the feeling we wanted to do some experiments about how to make sports products a bit more sustainable. Therefore we apply now about 8% recycled carbon fibre that we get from an automotive carbon manufacturer. There are also plans for reuse of the frames after crashes and when you send your frame back to us at the end of life, we will recycle it for you. I know, it does not really make a large impact yet, it is more an experiment and an honest try to improve the cycle without greenwashing. And yes, we thought also about aluminium, titanium, additive manufacturing, but we came to the conclusion that carbon has a lot of potential, it is still early in its development.
In the field of innovation we do small improvements, like our patented linkage driven Horst suspension, electronic shifting, our own chain tensioner and we have more idea's for new bikes that are coming up. By making small innovative steps we hope to contribute to the sport and to confident riding.
Good Luck though - it's an ambitious market right now.
As someone who rides a Pinion and wants to see gearboxes become the norm within the Industry, I mean this in the most constructive way possible. Undomestic is not a good name for a bike brand.
I think your intention for choosing this name is lost in translation.
And electronic shifting will be available later than the mechanical shifting options. We have the system working at the moment, but need more time testing it in extreme situations. We wrote testing software to test the durability of the system and battery life. At the moment, while shifting very intense, a battery will last about 7 - 8 hours before it needs to charge. That should be fine in normal conditions, but if you take the bike on long tours, then there will be a solution to charge the battery from a power pack. But also that needs more testing. So still enough work to do on this system as it is quite crucial for your drivetrain.
It doesn't dance of the tongue and sounds incongruous, contrived and clunky.
If someone told me "my companies brand name is "Undomestic", what do you think I'm selling?", it certainly wouldn't be mountain bikes that would spring to mind.
Just my two cents about the brand name.
The bike looks and sounds amazing!
Even Google agrees lol.
Undomestic just isn't a term that is commonly used especially compared to to the much more common alternatives like wild, ferral etc.
Instead of sounding wild and aggressive, Undomestic sounds sedate, inert and innocuous.
Anyway that's my last 2 cents. Sick bike, shit brand name.
Sincerely
Someone who actually knows about SEO.
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