Name Atherton Bikes first DH Sled

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Jakers
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Edited Date/Time 5/11/2019 6:06pm
Catchier than Boaty McBoatface and it sounds delicious
Poll

Atherton’s World Cup bike should be called the ATHERTON SUNDAE

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Big Bird
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1/25/2019 8:27pm Edited Date/Time 1/25/2019 9:15pm
It should certainly be something unifying, signifying the family unit. the wolf pack, the clan. Is there an awesome Welsh word for "Family of Death storming down from the hill country?" There must be. I've never read the book, sorry Mom, but the Beowulf would be cool.

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Verbl Kint
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1/25/2019 11:28pm
I think it would be great if the Atherton bike line used Welsh mythology to name their bikes. Some of the pronunciation and spelling may need to be Anglicized for easier marketing but I think this branding concept can easily synergize with the other Atherton projects, like Dyfi Bike Park.

The Mabinogion - a set of medieval Welsh tales, is a good place to start.

But since this DH bike is the first release, the name has to be familiar, sort of mysterious, and very accessible in terms of recall.

So I propose to name this DH bike the Atherton Druid.

Druids play a prominent role in British history and folklore. The Druid name evokes mysticism, mystery, power, and prophecy. These adjectives can easily be alluded to on paint schemes and other visual cues on the bike and the future kit that Atherton Racing will wear.


I wonder if I can get swag for this free marketing proposal? Laughing

Really stoked that they're doing their own brand. I really hope we can get it here in the Far East for a good price.
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Jakers
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1/25/2019 11:29pm Edited Date/Time 1/25/2019 11:29pm
Build kits for the Atherton Sundaes
Low end spec... Vanilla Sundae
Mid Spec... Strawberry Sundae
Top Spec... Hot Fudge Sundae w/nuts

Freeride/park spec... banana split
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Pykes
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1/26/2019 3:22am
Surely it should be called The Sheep
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obskwr
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1/26/2019 7:33am
name it after Hardline?

Or call it the bloodline?
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peecee
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1/26/2019 1:49pm
How about Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch ?

It’s a town in wales for anyone doesn’t think it’s a real name.
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Big Bird
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1/26/2019 2:45pm
Jakers wrote:
Catchier than Boaty McBoatface and it sounds delicious
You do realize that there is more going on in the new design than in the original Sunday? Double instead of single link down below right?
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epic
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1/26/2019 5:30pm
They should name it Vallnord for the WC weekend where they all won races.
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Jakers
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1/26/2019 8:02pm
Big Bird wrote:
You do realize that there is more going on in the new design than in the original Sunday? Double instead of single link down below right?
That’s like knolly 4x4 vs Horst link.

Sundae vs Sunday... potato potato... dw link dw link
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1/27/2019 11:14pm
Why all the requirements for welsh names? The Athertons are English, they just moved to Wales for the mountains to ride in. They’re like the poshest English speaking riders out there other than Bernard Kerr!
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1/29/2019 12:08am
The druid is a good choice tho I can't see the Tolkien-esque tag washing with the Atherton's focus on absolute performance and cutting edge technology.

Druid-Tron 3000 fills the brief perfectly.
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1/29/2019 12:12am Edited Date/Time 1/29/2019 12:13am
Bloodline is a brilliant suggestion kidding aside. Props to that suggestion.
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coralcorn
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1/29/2019 6:44am
Vallnord, or something along those lines.

Vallnord 2008 is the round where all 3 won their respective events. While they were already well known at the time, I think that event really solidified them into history as a family rather than independently.
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stoic_machine
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1/29/2019 6:44am
As long as the e-bike is called the "E-poxy" I dont give two shits what they call the rest of them.
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1/29/2019 6:56am
coralcorn wrote:
Vallnord, or something along those lines. Vallnord 2008 is the round where all 3 won their respective events. While they were already well known at the...
Vallnord, or something along those lines.

Vallnord 2008 is the round where all 3 won their respective events. While they were already well known at the time, I think that event really solidified them into history as a family rather than independently.
Good reference point!

-Trident (Aquaman nod)
-Dalton (re: four brothers in Lucky Luke OK so they are 4 but add Dan Brown and now you have 4 Athertons...but also there is no sister in the Daltons...oh well I still like the name)
-Secretariat (most famous winner of the Triple Crown)
-Threesome (uuhhh slightly inappropriate but yeah)
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1/29/2019 7:06am
coralcorn wrote:
Vallnord, or something along those lines. Vallnord 2008 is the round where all 3 won their respective events. While they were already well known at the...
Vallnord, or something along those lines.

Vallnord 2008 is the round where all 3 won their respective events. While they were already well known at the time, I think that event really solidified them into history as a family rather than independently.
iceman2058 wrote:
Good reference point! -Trident (Aquaman nod) -Dalton (re: four brothers in Lucky Luke OK so they are 4 but add Dan Brown and now you have...
Good reference point!

-Trident (Aquaman nod)
-Dalton (re: four brothers in Lucky Luke OK so they are 4 but add Dan Brown and now you have 4 Athertons...but also there is no sister in the Daltons...oh well I still like the name)
-Secretariat (most famous winner of the Triple Crown)
-Threesome (uuhhh slightly inappropriate but yeah)
Carbon Horse
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qblambda
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1/29/2019 7:07am
peecee wrote:
How about Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch ?

It’s a town in wales for anyone doesn’t think it’s a real name.
They can definitely make a nice pattern over the whole downtube with that !
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sspomer
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1/29/2019 7:10am
obskwr wrote:
name it after Hardline?

Or call it the bloodline?
if it's not called the Bloodline, i won't know what to think. to quote iceman in a skype chat we're having, "it works on so many levels."
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scarface
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1/29/2019 7:22am
if they were on Evil they could have called Gee's bike "The Frowning"
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1/29/2019 7:28am
It could be the "HP" not because high pivot but because it's printed. ZING.
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One Ghost
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1/29/2019 8:21am
Big Bird wrote:
It should certainly be something unifying, signifying the family unit. the wolf pack, the clan. Is there an awesome Welsh word for "Family of Death storming...
It should certainly be something unifying, signifying the family unit. the wolf pack, the clan. Is there an awesome Welsh word for "Family of Death storming down from the hill country?" There must be. I've never read the book, sorry Mom, but the Beowulf would be cool.

The Clan!!!! YES!
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sspomer
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1/29/2019 8:44am
iceman2058 wrote:
It could be the "HP" not because high pivot but because it's printed. ZING.
launch video ideas include

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