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Roxy Lo, Industrial Design at Ibis Cycles - The Inside Line Podcast 6

In this special episode, we dive deep into the world of industrial design in mountain biking with Roxy Lo of Ibis Cycles.

Roxy Lo, Industrial Design at Ibis Cycles - The Inside Line Podcast

Clear down to the smallest details, Ibis bikes are known for their incredibly clean design. Roxy has played a major role in making those bikes look and function in a phenomenal way. Her experience and role merges analytical and creative worlds. She's a badass industrial designer with experience in a wide variety of fields and isn't afraid to bust out the sketchbook or virtual reality headset.

Enjoy the show!

 

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Photos by Ibis Cycles and Saris Mercanti


Thank you - Maxxis Tires

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Maxxis Tires

A big shout out goes to Maxxis tires. Make sure your bike has the right shoes for springtime shredding! Maxxis has supported The Inside Line since day one and they continue to make our bikes grips, rip and roll.

Thank you - Jenson USA

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Jenson USA
Use code INSIDELINE and get 10% off select items

At jensonusa.com, a long-time supporter of The Inside Line, you can get 20% off a single qualifying item when you use code SAVE20 at check out. Riding season is right around the corner, so get dialed at Jenson USA!

Thank you - Santa Cruz Bicycles

Santa Cruz Bicycles offers free pivot bearing replacement for life on any of their full-suspension frames. If your riding has slowed down with a bit of lockdown, now’s a great time to get your local shop for some bike maintenance. hit up santacruzbicycles.com/dealers to find a great shop near you.

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sspomer sspomer 6/24/2020 8:55 AM

6 comments newest first

Excellent podcast and it was cool to take a peek into the mind of a bike designer. She is a very impressive person.

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This seemed like it would be interesting... Turns out it was about 100 times more interesting than I expected... Great podcast!

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Cool podcast!

I also don't work with mood boards or whatever to design bikes trying to stay away as much as possible from what has been done.

In parallel, Design is not something acquired by everyone, I always feel a bit frustrated when someone tells this bike looks like another because they can't look sharp or close enough to see the differences.
You take a Session and a Gambler for instance, yeah they do look close but because of the layout, everything esle is treated in a different way : volumes, proportions, lines, surface treatment, color, typography, graphics, integration, cognitive design, maintenance...

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