I wonder how many times he biffed before they got that whole shot. Cyclocross is cool though.
Backflipping a Road Bike on Dirt 5
So SPY put together this rad commerical for the Tour of California which includes some serious 10-speed shredding on dirt by a disguised Mike Montgomery. AWESOME. Check the official description below
The California based eyewear brand Spy built this unique commercial to be a playful expression of its youthful, irreverent point of view by bringing an action sports approach to road cycling, as well as sending a "Youth Against the Old Guard" message. The idea was born of this: Matthew Busche—Spy athlete and 2011 U.S. National Road Race Champion—trains a lot. To be the best requires tremendous focus and hard work—which equates to pain. To get through it, Busche says his mind drifts in and out of daydreams. Told through the prism of Busche's daydream, viewers journey with him as he imagines himself hitting the alluring trails of California's coastal mountain ranges and doing some crazy stuff on a bike strictly built for pavement. SPY asked its mountain bike freestyle rider Mike Montgomery (Teams Specialized and Monster Energy) to stunt double for Busche's wildest fantasies of doing things on his road bike that no one else has done before. That is, until Montgomery did them for him. This spot was originally built to air mid-May in 2012 on NBC during the Tour of California (TOC) cycling race. Going into the event, Busche was set to play an important role in the TOC for Team Radio Shack-Nissan-Trek. To see this commercial's extended version and behind the scenes story, go to www.spyoptic.com/performance.
Director: Jason Baffa
Director of Photography: Scott Kassenoff
Editor: Ian Douglass/Salt
Producers: Devon Howard & Michael Marckx for SPY
Produced in Association with Jason Baffa Films
Writer/Creative: Michael Marckx
Art Direction: Micah Dunham
Camera: Andrew H. Petersen, Jason Baffa, Scott Kassenoff
Stunt Man: Mike Montgomery
sspomer 5/15/2012 3:00 PM
5 comments newest first
In order to convince people to watch something like road biking, they have to trick people into thinking itis like mountainbiking
Dude...that's no joke.
Amazing riding by Montgomery, why didn't they make the commercial about him??!!