No need to over think this. It's great for our sport.
Tune-In: Red Bull Rampage on NBC Saturday 4
RED BULL RAMPAGE MOUNTAIN BIKING TV SPECIAL COMES TO NBC THIS SATURDAY
As part of the Red Bull Signature Series, Rampage Airs Saturday, Dec. 8 at 2 pm ET/11 am PT
New York– December 5, 2012 – Red Bull Rampage, the jaw-dropping mountain biking competition featuring the world’s most prestigious free riders, will air for the first time as a full-length two-hour broadcast on NBC, Saturday, December 8 at 2 pm ET/11 am PT. Watch this preview clip for the TV special: http://www.redbullsignatureseries.com/event/red-bull-rampage/video/red-bull-rampage-judging-criteria.
As part of the Red Bull Signature Series, the most daring riders traveled to the backcountry of Utah to push their personal limits. Cameras captured unique views of the high drops and high drama that occur when the best freeride mountain bikers mix cliffs and tricks, and descend down 1,500 feet of vertical obstacles. This marks the first national television airing of Red Bull Rampage, 10 years after the first event was held for the core freeride mountain biking community.
Red Bull Rampage is hosted by Sal Masekela, who this week signed a multi-year extension with Red Bull Media House (RBMH) to be the voice of the Red Bull Signature Series and a diverse set of global sports properties and US television programs produced by the company.
The Red Bull Signature Series is made up of one-of-a-kind programming on NBC and NBC Sports Network. Red Bull Media House and Alli Sports, a division of the NBC Sports Group, have created the most progressive and innovative action sports property, including snowboarding, mountain biking, freestyle motocross, ice cross downhill, skiing and BMX events, showcased on custom courses from the inspiration of the athletes themselves. Go to www.redbullsignatureseries.com for web videos, photo galleries and see more of the action that makes up theRed Bull Signature Series.
Elevating this years competition are event partners the Utah Sports Commission, Specialized and Oakley, along with Signature Series presenting partner Casio G’zOne Commando. Oakley returns this year with a all new Icon Sender, an on-course, custom-built feature that was the catalyst for the most awe-inspiring tricks in 2010.
Upcoming Red Bull Signature Series programming includes:
•Red Bull TORC (December 29 at 2 pm ET/ 11 am PT on NBC): The Off Road Championships follows rugged drivers as they get dirty around dangerous corners to see which truck will come out on top.
4 comments newest first
Not sure how I feel about this. I see it leading to a lot of those "Oh, you mountain bike? What's the biggest jump you've ever hit?" kind of conversations. It's just such a specific side of our sport and doesn't represent the majority. I'd rather see an enduro event (or something similar) get mainstream coverage just because it better represents what most of us do. But, it's all about ratings...
Does Formula One represent driving in traffic, driving to moms house, driving to the market? No. Does Supercross on CBS represent the millions that ride dirtbikes? No. Does NFL football represent groms playing in the park? No. You want to showcase things that most humans can not do, defying the odds, not something 'we all do, or can do'. I hope like hell you are kidding about rather seeing enduro on NBC than Rampage/Crankworx or a world cup DH.
Granted the F1 thing makes sense, but SX and NFL perfectly represent why people ride moto or kids play football. For the record, I'd much rather see a WC DH on TV than Rampage or an enduro. My point is this: people get behind something they can grasp and understand, e.g. that guy won because he got down the hill fastest. Not--he tumbled down the hill better than the other guy. We all understand it, but for the public who has the money to invest in the sport, it's hard to grasp. That's all I'm getting at. Don't get so worked up over trivial opinions, not good for your BP in the long run.