Press Release

Liv and SRAM Join Forces with Ladies AllRide Tour 1

February 19, 2015 - Lindsey Voreis and the Ladies AllRide Tour are overjoyed to have the support of Liv, a cycling brand dedicated solely to the female rider, and SRAM to expand their common mission of changing women’s lives through mountain biking.

The Liv Ladies AllRide Tour will traverse North America building inspirational mountain bike skills clinics with local trail alliances, women’s groups, high schools, colleges, and resorts. Lindsey and her team provide high-level, passionate coaching that inspires ladies to find a deeper connection with their bikes and the lifestyle mountain biking offers. The tour will have a fleet of Liv demo bikes sparkling with quality SRAM and RockShox components for ladies to ride and fall in love with.

“After traveling North America for ten years promoting mountain biking with Kirt Voreis’ AllRide Tour, and then collaborating with others to create and teach clinics, I am elated to see the Ladies AllRide Tour gaining momentum with the support of amazing brands. We all have a common goal to grow the presence of women in mountain bike communities across the globe and I couldn’t be more excited for my program to evolve in multiple directions,” says Lindsey.

Liv watched the Ladies AllRide Tour grow over the course of the last few years and was increasingly impressed with the professionalism of the clinic offerings and how well aligned both Lindsey and the program were with the Liv mission.

“At the end of the day, Lindsey and Liv have the same mission, to get more women on bikes. Lindsey’s passion for mountain biking is infectious and the way she teaches the sport allows women to be empowered both on and off the bike,” said Liv global communications manager, Janette Sherman.

Ladies AllRide is also partnering with the Bend, OR based Grit Clinics to create a signature series in great riding venues around the country. This series is dedicated to producing top of the line mountain bike clinics for all skill levels. The clinics will be held at inspiring locations where people have expressed enthusiasm to help grow the population of female mountain bikers on their trails and in their communities.

Co-captain Meredith Brandt says, “I started Grit Clinics in Bend four years ago with the dream of expanding them to other mountain biking communities around the nation. Lindsey has been eager to expand her reach beyond the western states for years, so the partnership with her and Ladies AllRide has opened the door for endless possibilities and growth.”

Lindsey’s passion for inspiring women to love mountain biking runs deep. Her teaching style demonstrates how it relates to life. “It teaches women to believe in themselves, overcome fears, keep negative thoughts at bay and be the best they can be on and off the bike,” she says. “I am addicted to seeing women accomplish more than they thought possible and I don’t see myself slowing down anytime soon.

Grit Clinics registration opens Thursday, February 26th!

Liv Beyond: RIDE BIKES. BE HAPPY.



For more information about the Ladies AllRide Tour stops and Lindsey Voreis please visit: www.ladiesallride.com

For more information about Grit Clinics please visit:http://www.gritclinics.com/

For more information about Liv, a cycling brand solely dedicated to the female rider, visit: http://www.liv-cycling.com/

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